Don't Just Advertise...'Demotise'

Although it certainly has its place in life, advertising cannot achieve what 'demotising' can. Demotising engages viewers and prospects—taking them on a product tour, telling them a story, allowing your viewer to take your product around the block for a virtual test drive, or even using interactivity to transform a 'viewer' into a 'participant' in completing a product task or solving a problem.

Effective product demonstrations elicit a level of trust, confidence, and product knowledge that advertisements alone cannot achieve. After viewing demonstrations in our showroom, Newfangler visitors are more inclined to learn about, believe in; and in some cases, endorse what they've seen.

David Oglivy, co-founder of Ogilvy and Mather, said, “Factual advertising…always sells better than empty advertising. All I did was give my customer the facts. The majority of ad campaigns fail to give consumers enough information.” Raymond Rubicam, co-founder of Young and Rubicam, said “Advertising has a responsibility to behave properly."

Nearly all product and service inquiries come from people who have a specific need or application in mind; a demonstration and relevant support information about your product or service helps to create such inquiries. A demonstration can also link your new product to the viewer’s experience, achieving the ‘product familiarity’ needed to support a successful new product campaign.

Naturally, our site visitors choose their own convenient time and space to view our selection of showroom demonstrations.